Internet commerce is a fast-growing industry, which is why business on the Internet is receiving special attention because of the emergence of the information society and its direct contribution to the economy. The global network itself enables goods and services to enter the world trade market. The development of information and communication technologies sector is also a factor contributing to the success of business and an impetus to the economic growth of countries. E-commerce has been actively developing over the last two decades, which is a short period of time compared to many sectors of the economy.
Electronic commerce (e-commerce) refers to any form of business transactions in which the interaction of the parties is conducted electronically instead of a physical exchange or direct physical contact, and which results in the transfer of ownership or the right to use a good or service from one person to another. In the world there is a rapid development and adaptation of Internet commerce, there is the development of the ICT sector, which in the world is a direct driver of Internet commerce. It is worth noting that this type of selling goods has tremendous success among the target audience, because, as a rule, due to lack of time, many people simply do not visit retail outlets. And so they come to the aid of a fast and accessible at any time of day and night online store.
There are different levels of e-commerce organization: national and international. For a number of reasons, e-commerce becomes more complicated at the international level. It depends primarily on customs duties, differences in taxation systems and banking transactions. E-commerce is realized within the Internet economy, i.e. the environment where a company or an individual can establish interconnections of bilateral cooperation in the sphere of trade.
E-commerce in today’s environment is a rapidly evolving and constantly modernizing model of doing business. Accordingly, it has its own peculiarities. First of all, business on the Internet should cover the following aspects: establishing contacts with the target audience of buyers by attracting attention (advertising, brightly designed website, etc.), sale of goods and services, ensuring full control over the operations of payment, delivery and after-sales service.
Online-shop can be the foundation of business creation, and as an auxiliary tool for development and expansion of existing business, thereby contributing to the additional attraction of customers and capital. The main drivers of development of Internet commerce can be considered as a general increase in the purchasing power of people, the growth of competition of Internet stores, the dynamics of development of electronic payments.