To answer the question of how to sell online, you need to look at the whole process through the eyes of the buyer. So, what stages does your potential customer go through? There are four:
- Attracting attention;
- Study of information about the product;
- Creating a desire to buy products;
- placing an order.
At each of these stages, conditions must be created so that the buyer moves on to the next level and, as a result, performs a targeted action.
How to sell through the Internet? First of all you need to capture the attention of the customer. You can do this by creating bright attractive headlines. There are a huge number of your competitors working on the Internet. You have only a few seconds to grab a person’s attention before they go in search of goods to another online store.
It is also imperative to present the product in a favorable way. If a person’s attention is attracted, he will proceed to a more detailed study of the products. The description of the product position should be such that the client can get the most complete and accurate information. Explain and spread the word, why exactly the item you presented is necessary to buy, and moreover, only from you.
Got it? You need to encourage the customer to make the purchase right here and now. Show the presentation so the person can see the product in action. Place handy and prominent active buttons that give the person the opportunity to make a purchase in one click. If you’ve put 100% effort into the previous steps, chances are your potential customer is already at this stage ready to buy.
Once the active button is clicked, the customer should receive a clear and concise transaction flowchart. No long forms and not particularly transparent terms of cooperation. Transparency of interaction increases the likelihood of success of the event as a whole.
What do you need to sell via the Internet? A set of tools is as follows:
- An optimized Internet site that is properly promoted and maintained;
- e-mail mailing list;
- selling pages;
- A unique selling proposition.
Also, when looking for an answer to the question of how to sell products online, you need to keep in mind that certain types of products are prohibited. Alcoholic beverages, medicines, weapons and ammunition, precious products, strategic materials cannot be sold online.