As the world was struck by the COVID-19 pandemic, everything came to a standstill. Offices, schools, malls, and other public places that would otherwise be crowded became a ghost town. The only thing that was growing was the Internet world. Websites were running as usual, if not more active than ever. That explained to me why the Web site is important in this digital age.
If you are a freelancer or running a business, having a website and creating your online identity should be at the top of your to-do list. Having a website for your business shows that you are trustworthy. Websites are a great way to sell products from the comfort of your home and to spread your ideas around the world.
If you are hesitant to spend a few dollars to buy your own Web site, reading this article is sure to convince you to make the move. Every great profit requires an investment. With that in mind, to stand out from the crowd in this digital age, you need to invest in building your online identity. I’ll list my set of 13 reasons why having a website is important.
This text was written with the help of Mate Locksmith, a company that created the site in 2020 alone and quadrupled the number of clients. The company now has a huge website with many features. There is also a gallery where you can see the work of Mate Locksmith.
If your business isn’t online, it won’t work.
-Bill Gates
1. Brand recognition strategy
If you’re new to the business, there’s very little chance that people will recognize you or your products. You have to showcase your business to the world to get people to notice you. Also, awareness is the first stage of the marketing funnel. This means that the more positive awareness you have about your brand, the easier it will be to attract potential customers.
2. A way to gain brand credibility
Why a website is important – to gain brand credibility
The easiest way to build brand credibility is to put customers before anything else. The more you strive to solve their problems, the more they trust the brand. Having a customer-centric website can show how much you care about your customers’ comfort and, in turn, will increase trust in the brand.
Having a website that customers can easily interact with shows the effort you’ve put into making their experience more convenient. It may seem insignificant to you, but it can make a big difference in consumer behavior. Without a website, it would be impossible to demonstrate these efforts.
3. Build a customer list
A business will never turn down new customers. In fact, businesses are made by customers. A business person or freelancer knows how difficult and important it is to find a good client. To build a client list, you need to post your best work online so that potential clients can view it at any time.
You can easily create a virtual portfolio on a website that will showcase your best work. The best part is that it can be accessed by anyone at any time. This is much better than the traditional method of forwarding your portfolio or resume to clients. The era has come when clients can contact you, not you. (Provided your portfolio is of the highest quality.)
4. Understand customer needs
Why a website is important – understanding customer needs
Just imagine a place where customers share their pain points that you could use to create a product that solves those problems. YES, you can get this valuable information on a website. Just open a forum page where customers can share their problems.
Understanding customer needs is something even many large companies can’t do. You can use this as an advantage and add value to your customers. It can make your business more credible.
5. A means to improve business services online
Why a website is important – a means of improving services for your business online
I’ve seen many small businesses on Instagram selling high-quality products, mostly handmade soaps, personalized gifts, etc. Instagram is a really great place to sell your products online. But if you want to invest in and expand your business services, having a website would do the job.
With a website, it would be easier to track orders, get reviews, and you might even get the opportunity to sell your products in another part of the world. It would be nice to see your products being used by people other than locals.